Older generation Thais though us to never act impulsively and to always savings for the better future. But this teaching could not be apply any more during major sales period. Your favorite item will be gone before you know it, so instead of keep on saving we empower shopper to work more and earn their right to shop more!

We salute the ethics of shopping experts.

We know that true shopping experts come with life managing skills.

If you want to shop more, you need to work even harder.

This attitude is not only a new way of thinking,

but also the statement of Central, Thailand no.1 department store, encouraging all young shoppers to shop responsibly.