“ZOZOTOWN” is the largest online shopping site for fashion apparel as well as cosmetics and interior goods in Japan, which has over 10 million users. Many “ZOZOTOWN” users are in their 20’s and 30’s and they know the latest trends.

We opened the special web page on ZOZOTOWN which sold all of the STAR WARS related items. We usually deliver the products packed in our original cardboard box to customers and deliver over 1 million boxes every month only within Japan. We executed new plan to use this delivery box in order to spread this special campaign page of STAR WARS without extra costs.

This campaign was executed in one month, starting from mid November 2015. “ZOZOTOWN” users during the campaign period received their orders in the special delivery boxes, which are designed to build a STORMTROOPER’s mask! This mask is made out of 12 parts printed on the surfaces of the cardboard box. The delivery box had to be within a fixed thickness to handle delivery processes. Therefore, each part was had a folding-line, so that the thick cardboard delivery boxes could be bended. We made 1.15million delivery this special boxes and all boxes were delivered to our users within a one month.