Läkerol has been making throat lozenges since 1909 and is one of Sweden’s most famous consumer brands. Läkerol has been promoting the tagline “Makes People Talk” for many years. But in recent years the brand has fallen out of favour and sales have declined. The brief was to refresh the brand and make the tagline relevant in today’s society - to find an innovative way using ”Makes People Talk.

The objectives was:

- to increase the liking of the brand in the audience 20-44 years

- to be perceived as a brand that takes an active role in society

- 20 000 users, 500 000 messages

- to reach an even distribution of users between Swedes and refugees

The centre of the campaign was of course the app Let’s Talk - developed for smartphones and tablets - both on Android and iOS. But we also promoted the app with different films, both commercials, longer content and how-to movies, outdoor ads (in 7 languages) and so forth. We also worked with influencers that are well known in the different groups, which we ended up using a lot of people that are totally unknown to ordinary Swedes, but very well known amongst the refugees, and vice versa.

Let’s Talk is available for both iOS/Android. The app is available in the AppStore and Google Play. We started the work in January 2016 and launched the campaign in September 2017. The app is continuously supported with minor updates and campaigns.