Branded entertainment in the UK is a developed market, but is regulated much like other advertising and needs to adhere to guidance given by the Advertising Standards Authority.

The audience were targeted via Youtube prerolls as well as posting in Hyundai owned social media feeds including Facebook and Twitter.

The results were excellent. The films have racked up over 1.4 million views and a host of very positive comments.

And True View engagement rates were off the chart, achieving 65% compared to an automotive industry average of 16%.