Eurobest
OGILVY MADRID, Madrid / FORD / 2016
Overview
Entries
Credits
Background
Crisis in Spain has made Christmas less joyful for employees and families.
What could a car manufacturer do to lift spirits?
What we do best: cars.
Execution
For one day, the employees at the Ford factory in Valencia (Spain) assembled not only the usual range of cars, but also a line of toy cars to give to children’s charities for Christmas around Spain, generating a video and PR coverage all over the country
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