Cannes Lions

Letter Radio

NIPPON BROADCASTING SYSTEM, Tokyo / NIPPON BROADCASTING SYSTEM / 2018

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We made Letter Radio, a radio that can be sent just like a letter. People can draw pictures or write messages on them and then send them out. Those who have received can then listen to them whenever, wherever they want. Letter Radio bears the message of loved ones, making it the most treasured radio in the world. We are using events to circulate this Letter Radio.

Execution

2017-09-02 (this week is Japanese Disaster Prevention Week), we held the first event to circulate Letter Radio. 30 children drew pictures and wrote message on Letter Radio and sent them to their grandparents.

Outcome

The event we held was featured in radio programs, SNS, and news blogs. e.g.) https://antenna.jp/articles/5405401 . We are will be using events to circulate this Letter Radio.

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