To spread the news about Leo’s Cider we’ve created prints ads, posters, in store material, out of home, an online video explaining the idea, and, of course, a social media campaign, reaching out to influencers in the world of small business. Which, in turn, has earned us coverage in front of big businesses as well. The work tells our story and directs people to a dedicated website where they can pitch for help from Leo.

Some will be given mini-ads on our bottles and coasters, which makes them both an ad for us, and an ad for the new business. Two small ambient ads in one, if you like.

The campaign is only 2 weeks old but so far the site has had 2,922 visits and 64 entries. Youtube hits: 50,000+. Social activity reach: 444, 797. More than 14 articles. 49 pieces of Leo’s content earned 295 interactions and reached 42,743 people. It inspired 225 others to create content, which in turn reached a further 402, 054 people. Over $100,000 in free media has been gained, including a minute feature on Sky News Business.