Cannes Lions
DDB WARSAW, Warsaw / AMNESTY INTERNATIONAL / 2008
Overview
Entries
Credits
Execution
We placed the door on the post box. The door had a hole at the level of the post box slot. When someone was sending a letter, it looked like one was throwing it directly at the door of the State authority representative.We prepared three different door styles depending on the art and architecture of the regime which it was representing. The name and the function of the state representative was engraved on each door. There was also a piece of paper fixed to the door with an adhesive tape. One could find there some information about a person being persecuted by the regime and an invitation to the Letter Writing Marathon.
Outcome
Over 40 000 of letters were written in Poland. We doubled the results from the previous year.The doors had a free media presence in Poland's most popular TV news programme.The doors were also used as a background for photos of celebrities writing letters.
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