Cannes Lions

LETTERS FROM MY CAT

I&S BBDO, Tokyo / KAO BRANDS / 2018

Film
Demo Film

Overview

Entries

Credits

Overview

Description

It is possible to detect urological diseases, which often occur in cats, through urine. Urine and feces are important messages sent out by cats.

We support the health control of your beloved cats.

Execution

Hand-drawn pictures are used throughout to emphasize the personal nature of the communication between the cat and his owner.

The six drawings per second format makes the video distinctive. The artist drew all of the 923 pictures.

With the aid of the lines visible through the layer of paper, the next picture is drawn 5 mm to 2 cm away from the lines underneath. With these minute adjustments of the lines from page to page, the cat’s movements and the mood of the owner are depicted.

The work involved in producing the video was carried out slowly and steadily, taking three months to complete. We were committed to using the painstaking technique of flip book to convey the importance of the letters from the cat that the owner receives every day. The cat’s owner realizes that she should “read” the “letter” and not immediately throw it away as something dirty.

Similar Campaigns

12 items

The Road to Vaccine

JOHNSON & JOHNSON, New brunswick

The Road to Vaccine

2020, JOHNSON & JOHNSON

(opens in a new tab)