Cannes Lions
SPRINGTIME, Stockholm / ABSOLUT VODKA / 2004
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Synopsis: Level is a new super premium vodka from V&S Absolut Spirits. Level embodies the perfect balance of smoothness and character. Level is achieved by a unique combination of distillation methods: a new level of vodka. Levelvodka.com is a site that’s all about balance, about the beauty of minimalism, and about an entirely new type of vodka. A unique world with its own laws of physics, providing the visitor with a wide range of Level-inducing content, ranging from vodka info and drink tips for connoisseurs to digital paperclips and watching ice melt.
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