As a sponsor of the sold out Planeta Terra music festival in São Paulo, Levi's had 40 tickets to give away. We used the tickets as an invitation for the youth to put the new line of Levi's work wear to work.In partnership with NGO 'Roof for my Country', Levi's offered the 40 tickets to the sold out concerts to 40 volunteers that would build 4 houses for homeless families. The place to do this was a struggling community in one of the poorest cities in the World.

The volunteers claimed the tickets through a Facebook post in less than a minute and over a weekend of intense rain and hard work, 4 houses were built, in which 4 families now reside and will live a better future.