Daybreak appears. A man walks to his car. His engine roars to life as he pulls on his Levi’s Copper Jeans. The moment he zips up, copper elements spring up to entwine around his body.

In a laundromat elsewhere: a girl collects her laundry and changes into her Levi’s Copper Jeans. As she buttons up, copper elements take over her body, encasing her in a shock of copper.

This is the Copper story – the human metamorphosis under the influence of Levi’s Copper Jeans.