Since the night life is one of the strong points of the city, we contacted bar and nightclubs before their inauguration to propose a one year partnership: Bayer (Levitra) would bear the costs of building the men's restroom so long as one of the urinals was different from the others and bore its logo.

We made the partnership with 23 bars and 5 nightclubs in the city and state. The restrooms was used on average by 300 men/day per bar. During 1 year, an estimated 3,066,000 men were addressed.