Cannes Lions

LEXUS

TEAM ONE, El Segundo / LEXUS / 2011

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Overview

Description

Five Lexus vehicles, facing nose to end, are attached to one another by the tow hooks. The chain of cars is then lifted off the ground by a crane. We are left with an entire lineup of cars suspended in midair, each holding the weight of the cars beneath it. Finally, an LFA drives into the frame and parks beneath the chain of cars. The driver then climbs out and walks away.

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