The ramps are simple elements that recreate a perfect motocross scenario. Since they are simple but strong in communication, just by placing them next to a line of cars or any other objects in the parking lot, it immediately generates an adventurous and adrenaline-fuelled sensation. Spectators (potential customers) complete the creative piece just by imagining a freestyle pilot jumping over their vehicle, leaving a clear message in the consumer through this sensation.

We didn’t have a large budget to do this activation, which gives more importance to the results we are achieving with it. We clearly got the message through to a large quantity of people with a minimum of investment. As you can see, the production of the pieces used is very simple but again transmits the message perfectly.The main thing to have in mind is that we overreached our target audience with a very small budget.