Brief: Catch the attention of hip, Internet-savvy Yuppies who are seeking an alternative to the lemming-esque BMW 3-series and get them to participate in the IS Commercial Contest. Solution: Because our busy target market tends to have a limited-attention span, we had to create a banner that was both cool and flashy. So the logical choice was to utilize Flash, and use it in a way that would cause a difficult-to-impress trendsetter to cock his or her head and say, Wow. How cool and flashy. I think I'll click on that banner for the first time in my upwardly mobile life.