Cannes Lions
AMAZE, Cheshire / LEXUS / 2005
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The redeveloped Lexus Europe site, www.lexus-europe.com, is stylish, cool and highly interactive, allowing customers to see the whole Lexus model range in detail, with 360-degree 3D models, supported by a feature-by-feature breakdown and active graphics where necessary. In addition, they can read about Lexus technology breakthroughs and register online for newsletters, product updates and test-drives, as well as downloading images and screensavers. The site is also key in supporting new product launches and giving customers the chance to hear and see for themselves the Lexus presence at major motor shows such as those in London, Paris and Geneva.
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