Cannes Lions
TEAM ONE, El Segundo / LEXUS / 2009
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Description
Open on a mountain road with a serious accident involving cars; there's a damaged RX. A helicopter lowers a hook toward an EMT and connects it to a point behind a boulder. The helicopter ascends, the hook pulls several cables and begins to lift the mountain. They lift the damaged car and the damaged parts of the RX.Scene lifts, we see some elements staying. The RX, a few trees and the people are staying at ground level while the accident, debris and mountain are lifted away. The mountain scene leaves, we are left with a tranquil park scene.
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