Cannes Lions

2021 Lexus IS: All In & More

CAMEO FX, Los Angeles / LEXUS / 2021

Film
Demo Film
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Since all people around the world were at home and tired of Covid, I wanted to cheer everyone up with color, dynamics, kaleidoscopes and various bright coloured smoke. That's why we came up with our bright smokes. We have simulated over 50 different coloured smokes. And we made an exact copy of the car, and all its elements, and rendered all the reflexes and reflections. We also created 3D mirrors and rendered all the reflections. Also rebuilt the road and added dust. We made a MattPaint. Since we had only one car and one dancer, we really lacked the dynamics - and then we decided to add more dynamics, with the car and the dancer flipping into the reflection of themselves.

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