Cannes Lions

LEXUS RX 400N

SAATCHI & SAATCHI, London / LEXUS / 2006

Film

Overview

Entries

Credits

Overview

Description

This commercial is set in the imagination. We see ideas germinate and evole but never go anywhere. One idea is strong enough to breakthrough and travels to connect with other contrasting ideas that together create the concept of the Hybrid technology behind the new RX400h.

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