Filmmakers were asked to craft authentic, unique, original stories that align with aspects of the Lexus brand positioning: ANTICIPATION. By designing innovative ways to excite and change the world, Lexus is a VISIONARY luxury brand that ANTICIPATES the future for people and society.

The Lexus brand vision is to create amazing experiences by transforming function into emotion, performance into passion and technology into imagination. Filmmakers were tasked to interpret this brand vision in his/her own way and apply that to the film’s story.

NATION is a short film, not a commercial. For that reason the filmmakers were not required to incorporate any Lexus automobiles into their films, however, they had the option to augment their production through the use of Lexus vehicles.

July 2015: Lexus/TWC holds open call for submissions on Withoutabox.com for filmmakers globally for 3 months. Over 4,500 submissions were received.

October 2015: Lexus/TWC selects Kev Cahill as one of 4 filmmakers who will have their projects produced, and receive a first-look deal with TWC.

July 2016: Film is shot in Ireland.

Sept 2016 - NATION premieres at Raindance Film Festival

Nov 2016: Filmmakers return to the Napa Valley Film Festival where all four films are shown together, followed by a panel discussion with Academy Award winning director Lee Daniels and Deadline’s Editor In Chief Mike Flemming.

Nov 2016 – June 2017: NATION continues to tour and compete in global festivals.

June 2017: NATION to be released online.

THE NATION HOLDS ITS BREATH has been submitted to over 60 and has received the following awards to date:

- Audi Dublin International Film Festival - AUDIENCE AWARD

- Chicago Irish Film Festival - AUDIENCE AWARD

- LA Indie Festival - BEST DIRECTION

Season 3 of the Lexus Short Films program has garnered over 228 Million media impressions to date.