The SC 430 wasn't just Lexus' first convertible, it was also considered to be the crown jewel that would take Lexus to the next level. The objective was to create a microsite that communicated the desirability of the car and was also well integrated with the French-themed TV campaign. The site we created for the SC 430 works with the TV tagline Parlez-vous desir? and takes it further with a catchy French music video and an online Museum of Desire. Targeting upscale car buyers, the SC 430 microsite takes you through a gallery filled with famous works of art that embody desire, such as the Da Vinci's Mona Lisa, Klimt's The Kiss, and Lexus' SC 430. You can also choose to watch a French music video titled Oh La La that features the SC 430 doing a seductive dance to a pounding Euro beat.