To develop a daring invitation to attract the maximum number of people to the launching of concept "Smart With You".

Solution - To be close to people is to always be there. It's to live together. It's to follow each one's rhythm, people's heartbeat. And it's the heart that controls our rhythm. Therefore, more than just getting an invitation, people received the brand itself. It came within a white packaging tightly closed, but with a detail: a little red pulsating light, in order to show that the brand is more and more alive and present in the guest's life.

Result - 98% attendance in the event. In the post event survey, 92% of the guests answered spontaneously, that the invitation was what they liked best.