Cannes Lions
THE MARTIN AGENCY, Richmond / STOLI / 2015
Overview
Entries
Credits
Execution
The animated videos were posted to YouTube and Facebook, and supported with a digital media buy.
Outcome
These videos were shared over 1,000% more often compared to Stoli’s previous benchmark for online videos. Stoli’s “A vs THE” videos had an unprecedented 82% completion rate in paid digital media. During this time Stoli saw a 23.2% lift in favorability and 115% lift in campaign awareness.
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