We delivered a multi-layered media strategy, which ensured that we drove mass awareness, strong impact, and contextual relevance.

Within social we emphasized our investment behind boosting of videos and static assets that juxtaposed A versus THE in numerous ways in order to build our social community and drive engagements. OOH placements emphasized high profile, large scale units across five cities, and were tailored to the OOH landscape they appeared in. Our digital strategy focused heavily on content partnerships as well as video dissemination. Our print plan was an amazing example of creative and media working together in synergy.

The results showed that we accomplished what we set out to do; 69.3MM digital impressions were delivered, with an 82% overall video completion rate. We saw a 23.2% lift in favorability and a 115.7% lift in campaign awareness. There was .80% overall CTR/Engagement Rate for all paid media. The campaign delivered 106,800,000 total impressions cementing in consumers’ minds that Stoli is, in fact, THE Vodka.