Cannes Lions

LI NING SHOES

LEO BURNETT SHANGHAI, Shanghai / LI NING / 2012

Film
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Overview

Entries

Credits

OVERVIEW

Execution

We decided to draw attention to the problem by creating a car cover that transforms your car into one of their running shoes, emblazoned with the message, “Today, I run”.

Outcome

The ambient was reported on by more than 50 national and local media outlets reaching an estimated audience of more than 15,000,000 people.

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