• Situation

In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, even about terrorism, but never about humans. They are not considered as men and women anymore, they are refugees.

• Brief

How Liberation, as a progressive media, becomes the catalyst of a societal change about refugees issue in Europe, 50 days before French presidential elections?

• Objectives

To switch people perception and give the refugees their own identity back the best solution was to let them speak on their behalf. By giving the whole paper for 1 day we wanted to highlight that beyond figures, they are people with opinions and knowledges. So they had the stage directly for a change.

-Budget 

0€ Budget or 21 coffees.

During 1 month, a team of 21 refugees from 10 origins was created with the help of 5 associations helping refugees.

The following month, this team was split within different groups of work (representing the themes of the newspaper such as presidential elections, international, economy, sports, culture, ideas, society …) to find current topics and write their articles.

3 of them even interviewed the French President François Hollande at the Elysee Palace, and the main candidate Emmanuel Macron.

On March 6th, the whole team came to Liberation to write on fresh news and finalized every single page of the newspaper.

The day after 100k papers are printed. It was distributed all over France in kiosks, press shops, bars, AF planes, to the 30K subscribers, and in more than 25 countries. A digital version sold online is seen by 4M French people every day.