Cannes Lions

CRM AGENCY

PROXIMITY BUCHAREST, Bucharest / PROXIMITY / 2004

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Overview

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Credits

OVERVIEW

Description

The concept was to exaggerate the target's efforts of acquiring and retaining clients. In the attempt to open the client's door, companies are ready to do anything, including unorthodox methods such as copying the client's key. But this is not necessary, since the agency is offering the straightforward method: the real key for the client's door, which is in fact the key to successful business.

Outcome

100% response in terms of meetings set.

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