The City of God, a notorious slum of Rio de Janeiro, was chosen for the launch of “Bicicloteca”, the combination of bicycle and library. Promoting literacy, it carries books and periodicals throughout the community daily. Brazilian celebrities participated in helping to raise people’s awareness, and promoting free media coverage. Hundreds of books and periodicals subscriptions were donated, and the number is still rising.

The response from the parents and students has been great. It also got significant free media coverage from local TV and newspapers.