We reinvented the clothes hanger, making it our campaign’s silent ambassador. We recycled over 100,000 discarded wire hangers, customizing them with faces of people in need of donated clothes.

Our partnership with the direct media agency gave us access to over 500 neighbourhood laundries spread across the country to distribute these unique hangers.

The less-than-a-dollar hanger reached into people’s homes at a time when their own clothes were on top of their minds, urging them to give their old clothes, a new life.

The efficient network also made donating, as simple as giving clothes for laundry. Old clothes were picked-up by the laundry delivery staff and dropped off at the nearest Splash store, making it a proficient donation channel that can keep running all year round.