Cannes Lions
FoxP2, Cape Town / FRANK.NET / 2013
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Description
The objective of the campaign was to drive awareness of the reality of an untimely death, and to educate consumers that taking out Life Insurance with FRANK.NET is quick and easy, and will give them the peace of mind that their family will be taken care of if something happens to them. The target market is the high LSM bracket, in particular, consumers earning salaries of 25 thousand Rand per month and above.
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