Cannes Lions
INSPIRE!, Dallas / WEATHERLY INSURANCE / 2010
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While Hispanic consumers sometimes indulge in certain luxuries, life's necessities can often go overlooked. When it comes to life insurance, many Hispanics are not covered. In this spot for Weatherly Insurance, a woman appears to be going through her recently deceased husband's belongings, as if she is grieving his death. She goes through their house collecting his things, and talking about how life without him is different. Toward the end of the spot, the camera pans out to show that she was collecting his old things to burn them, and it is revealed that he never bought life insurance.
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