Pick UR Advisor is India's first ever 'blog-based' marketing initiative. With this site, we have created an online forum for all ING Vysya Life (IVL) advisors, the most important resource in the business. Consumers get to know the advisors better and thereby make a better choice in purchasing IVL products. A whole new bridge between ING advisors and their customers. It currently features 27 specially selected advisors from 6 cities. The actual experience is much simpler and far more exciting than it sounds. We suggest you simply go to this site www.pickuradvisor.com and check it out first hand.