Cannes Lions
OGILVY MADRID, Madrid / ING BANK / 2017
Overview
Entries
Credits
Description
Heartbeats is an interactive experience that works with your heartbeat in real time. ING DIRECT and UNICEF want to spread a simple message: If you want to put the lives of thousand of young people in motion, put your heart into it and collaborate with.
Execution
Heartbeats is a videoclip that Works to the rhythm of your heart. Literally. The characters and the music will move to the rate of your heartbeat.
To connect your heart, all you have to do is go to heartbeats.es/en and place your finger on the camera of your device.
The experience works on a mobile, on a mobile connected to a computer or only on a computer.
Outcome
More than 300,000 views.
€191,382 raised.
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