Cannes Lions
DDB , Sydney / WESTPAC / 2021
Overview
Entries
Credits
Execution
Embracing an energetic and raw mixed media style, in this film we bring to life the big and small, the painful and beautiful, the heartbreaking and awe-inspiring moments that define Australian lives.
From breaking your 40th phone to losing a loved one and everything in between this film captures the highs and lows of life and positions Westpac as a bank that is there to help through all of it.
The film takes place over one day in Australia. We open in space seeing the sun rise over the country. We then cut between moments of Australian life that all take place over one day. From the seemingly insignificant to the powerfully life defining, each of these scenes embrace a new style to help elevate the emotional weight.
The film then finishes how it started, bookending the film with the sun setting over Australia.
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