Casting a young talent like Alice for the role of ‘Ella’ is a challenge. Special Olympics wanted to recruit out of the pool of their own members, to make this commercial as authentic as possible. Out of dozens of talents, we picked Alice, A 14 year old Special Olympics’ athlete, because she was both athletic and able to perform during multiple shooting days. We really must mention her dedication to the project, as it would never have been possible without her perseverance and will power.