Due to multiple scandals Germany has seen a decrease in Organ Donor-Card Holders by nearly 33% from 2010-2013, 11,000 people are still in need of a donor organ.

Each day three of them die.

To change the lives of many we focused on the life of one: Kevin. We built one of the largest hourglasses ever created to represent the short time he has left.

The Life Time Clock runs for 6 months. Without receiving a donor heart in time, Kevin will die.

For „Fürs Leben–Für Organspende“ the Life Time Clock made its debut at the Organ Donation Day, then toured Germany.

90,000 visitors were confronted with Kevin's fate during the event.

Each day of the tour, the Life Time Clock moved 8.000 people into becoming donor-card holders.

It received over 6-million viewers when featured on Germanys top news show, Tagesschau.

“Fürs Leben-Für Organspende” website visitors increased over 100%.

As the issue of organ-donation is so urgent, it was important for the Life Time Clock to be unavoidable and emotionally engaging. When directly confronted by it, one must feel the social responsibility we all have for the preservation of each other’s lives.

The monumental physical presence of the Life Time Clock was able to achieve an authentic emotional response and to become the talk of the nation. Through the large amount of PR and media coverage gained we appealed directly to the consciences of the German population and highlighted the urgency of organ-donation in a broader sense.

To increase its impact we arranged for the Life Time Clock to debut at the Organ-Donation Day in Stuttgart, Germany. This allowed for the Life Time Clock to receive a great amount of attention from journalists and governmental figures covering the event.

After its successful debut, the Life Time Clock toured Germany.

Around 90,000 visitors were confronted with Kevin's fate during the event.

Each day of the tour the Life Time Clock moved around 8.000 people into becoming donor card holders.

Over 6 million viewers were gained when the Life Time Clock was featured on Germanys number 1 news show, Tagesschau.

The Life Time Clock received national media attention when it was visited by Germanys Minister of Health.

Many more millions of viewers followed as the Life Time Clock was featured on multiple media outlets worldwide.

Media coverage savings amounted to over 630,000 Euro.

Subsequently, visitors to the “Fürs Leben -Für Organspende” website increased over 100%.