OOH strategy was focused on:

Authenticity: To create an experiential platform where target group has increased opportunity to experience the brand

Relevancy: Relevant touch points were picked up like bus stops near schools, parks, eateries, market places & hospitals.

Talkability: Envisioned to generate talkability among target audience of this sincere initiative by Lifebuoy

Timeline: 15th March-15 May 2015

More than 80,000 trials generated directly

500bps increased for unaided brand awareness

800bps increased for brand Conviction scores

500 bps in BE scores ,enjoying highest ever equi

Lifebuoy achieved highest ever equity scores in Pakistan!