Cannes Lions

Lifecell - Supercam

RAFINERI, Istanbul / TURKCELL / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

N.A

Execution

Lifecell Supercam is simply a security camera. But the most important feature of Supercam is that it has 1080p extra high-resolution camera that shows every detail that customers need to see while they are away.

To emphasize this feature, we created two different stories. We build the stories on the insight of relentlessly commenting on what we see on the internet. On the first film we saw a burglar with a possibly the most wrong gone tattoo ever who needs and emergency tattoo remover. And on the second one we see a baby sitter with a really bad retro hairstyle whom must be replaced in emergence.

After our actors realize the emergent situations with our high-resolution camera we draw their attention to real emergency in their homes. In short we wanted to draw attention to seeing the big picture in the small details with these stories in a fun way.

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