Cannes Lions

LIFESTYLE FOOTWEAR

MOTHER NEW YORK, New York / NEW BALANCE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

We created a way for people to interact with the brand daily. We created the world’s first audio/video alarm clock app that wakes you with original branded content featuring the shoes.

Outcome

-Unique Visits per Month: 10,580.50-Weekly App Downloads: 1,264-Avg Time Spent On Site: 3.91 min.

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