We developed a campaign that dramatized our target audience’s dependence on their neighbour’s help and made them realise how much better it would be to watch Lig TV ( Lig Tv broadcasts national football league matches in Turkey) in the comfort of their own homes.

We did this by placing dummy ‘football fans’ in the branches of trees, all dressed up in Turkish football clubs' jerseys as if they were watching the game through the window of a nearby house. The message, written on a board hung up on the tree, was simple: “You can’t spend the whole season at your neighbour’s window. Subscribe now!”