Newspapers with high-circulation rates were selected to implement this strategy and to increase the impact. We placed subsequent advertisements starting from the first page as box advertisements. The rabbit was placed in the subsequent advertisements to harmonize the chasing scene from the movie. The ad sequence was as follows:1st page : Follow Me!3rd page : Are you following me? Come on!5th page : Stop reading now, come with me!7th page : We’re almost there, it will be great!9th page : We’re getting closer!13th page : We’re nearly there !Back page : Full page newspaper advertisement of “Alice in Digiturk Land” These advertisments were creating curiosity among the readers as they turned the pages and were also directing the readers to our full page advertisement at the back page of the newspapers.

By this newspaper advertisment, we achieved a great success and the viewership of the movie channels increased by 25% compared to the previous period.