Cannes Lions

LIGHT BREAD

PUBLICIS BRASIL, Sao Paulo / WICKBOLD / 2006

Awards:

3 Shortlisted Cannes Lions
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Presentation Image

Overview

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Credits

Overview

Description

A shriveled pack of bread lies at the base of the banner. As the user blows on the microphone, the pack inflates and starts to float in the air, making a clear reference to its "light" character.

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