This guerilla campaign used urban infrastructures ( metro grates, sewer grates, manhole covers...) to create a visual accident more surprising then a trompe-l'oeil. Fake hair locks were judiciously placed and created the illusion that a passer-by had really fallen into the wholes, through the grates.

The "AMORA HAIR " guerilla campaign was much less expensive then a traditional billposting. This campaign was a good opportunity for public relations, attracting journalists from women magazines like "ELLE" without extra costs.