CHALLENGEOn 11th March 2011, a massively catastrophic earthquake and tsunami struck Japan. More than 20,000 people were reported dead or missing, nearly 180,000 buildings were damaged or destroyed, and the total damage throughout Japan added up to more than 30tn yen. The disaster wrought vast devastation to Japan. Our challenge was to light up the disaster-stricken areas in Tohoku, and our entire nation.EXECUTIONFrom early times, fireworks have been a summer tradition, which can serve as a requiem. We hosted a simultaneous firework event Light Up Nippon!* to commemorate the victims of the earthquake, and revive the spirits of survivors on 11th August, just 5 months after the disaster.

*'Nippon' means 'Japan' in Japanese.

From early times, fireworks have been a summer tradition, which may be served as a requiem. We hosted a simultaneous firework event ‘Light Up Nippon’ to commemorate the victims of the earthquake, and revive the spirits of survivors on 11th August, just 5 months after the disaster.

*Nippon means Japan in Japanese.

Raised more than 70m yen in donations.Fireworks were launched in 10 afflicted areas along the coastline, where towns had completely vanished because of the tsunami.Featured in various media, attention was gathered across Japan.Total media value added up to more than 2.5bn yen.Witnessed by more than 10m people.The fireworks lit up and delivered courage to the people of Japan.Light Up Nippon! will be hosted again in 2012.