Germany still has a big problem with neo-Nazis. The racist party "NPD" spreads their hate against foreigners. Especially on facebook.

The NGO "Loud against Nazis" asked for an attention-grabbing idea, that makes people protest against this Nazi propaganda on facebook.

So we decided to confront the Nazis with their greatest fear: "Überfremdung". That is neo-Nazi jargon for infiltration with foreign blood.

And we launched the Like Attack: The first Like-Storm instead of a shitsorm. Directly on the NPD’s facebook page.

On the international holocaust memorial day we mobilized the people to take over the NPD facebook page with peaceful statements.

Before the launch the NPD had 52,000 facebook fans. Our aim was to have more protesters on the site than NPD supporters. After only 48 hours 100,000 people had taken part. We literally reached "Überfremdung".

We confronted the Nazis with their greates fear: "Überfremdung". That is neo-Nazi jargon for infiltration with foreign blood.

We wanted to use the NPD’s own facebook page as our main channel. But first we had to find out, how to post there, as they have strict privacy settings to cut out protesters.

After lots of testing with social media specialists, we found out that we could post pictures as comments, if we only posted URLs of jpegs.

So we designed funny visual statements and saved them on our server, so that the URLs could be posted.

On the international holocaust memorial we launched the Like Attack: The first Like-Storm instead of a shitsorm.

In only the first 48 hours more than 100,000 people took part in infiltrating the site until we were the majority.

The friendly take-over soon arrived in the media: With almost no budget we reached a gross media value of more than 800,000 € and had more than 7 million people’s attention sharpened of the importance to fight racism.

Hundreds of thousands more took part in the following week, after the media had spread the news.