Thousands of small fashion designers create million collections. However they have no chance to create loud fashion shows as fashion houses does to show off their great job. On the other hand Russia is going through a major economical recession. Russians have lost on third of their purchase power over 2014… And traffic in-store has dropped by half. How an apparel retailer who works with small fashion designers could grow its sales in this context?

Try something, share your selfie … and in the following 15 minutes each like you received on Instagram equals 1% discount up to 40%. Everybody wins… Spending less for shoppers, more traffic and awareness for Trends Brands and thousands of small fashion designers get their fashion show in Instagram with a media budget… close to 0.