Lilla Hjärtat is Apotek Hjärtat the children’s way. It’s not a place where you lower yourself to a child’s level, but rather one where you try and elevate yourself to their emotions. We invited children to show us their world. Not an adults interpretation of it. Lilla Hjärtat is a concept for children, by children.

Different techniques were used to visualise the different product groups, and the children’s creations are what we used for the packaging, bags, posters, stickers, and the for the new retail environment.

Naturally, each child’s name appears on their creation.

Since the Lilla Hjärtat products recently launched results are not yet measured but please contact the client (Åsa Belfrage) for spontaneous internal comments about the new concept.