Food supplements and vitamins are products that improve your daily life and make you feel better. Together with Apotek Hjärtat we moved on from the more traditional “medicine”-feel that has been common in this field and did something more emotional. It was time for a strategic design that stands out next to the huge amount of choices that consumers have in the pharmacy.

- We developed a new design that is contemporary, inviting and accessible

- We made it is easy to find the product that is right for you – simple and clear – as it should be

- We worked with illustrations to get a more personal and playful identity without losing credibility

The new multivitamins have been well received by the market.