We recreated a magical moment, bringing to life a legendary brand, building anticipation, and creating a celebration around this one-of-a-kind, exclusive collection. Using Lilly’s punchy prints and vibrant palettes as a canvas, this immersive video captured both brands’ colorful, spontaneous, festive spirits in an outrageously fun and enticing party scene. A mix of actors, featured celebrities, and even animals bring the party to life. Needless to say, it was Target’s party of the year.